Signal v. Noise
Every organization produces signal and noise. The distinction matters more now because both exist at far greater volume and are harder to distinguish using traditional tools.
Signal comes from decisions that reflect current reality, adapt under pressure, and compound coherence over time.
Noise comes from decisions shaped by incentives, fear, ego, misalignment, or outdated assumptions.
As complexity, decentralization, and AI increase, noise scales faster than signal unless it is explicitly governed.
Noise forms upstream of results, long before it appears in revenue, churn, risk, or performance metrics.
Organizations that sustain performance make decision signal visible early, identify where noise enters the system, and intervene before drift becomes irreversible.
Ready to Learn More?
Learn how we measure decision signal → What We Measure
Understand how it all fits together → Decision Coherence
Let’s talk→ Contact